Trends in Article Marketing

 by Ray Burton

It has long been known that article marketing can provide you with many benefits to promote your products. These have been promoted for many years and the subject of many products and articles, the most obvious ones being:
1. A resource box to promote yourself and your website
2. A link from a high ranking site
3. The kudos of being an expert in a particular field.

However recent trends in article marketing have seen a number of submission sites trying to put an advantageous twist on their directories. It pays to look around and see what’s new and beneficial to you and your marketing efforts.

Some sites will do a revenue share program with a monetization method. This could be Google Adsense or any other advertising program that uses individual accounts. The site simply enables you to input your account details and get the revenue for the appropriate response, such as a click of an ad or filling out a form.

Some have a credit based system where you can exchange credits gained from article submissions for other benefits. These could be a sales page for an OTO (one-time-offer), a banner display, a text ad, a higher ranking on the results page or access to a private members area. I’m sure many other benefits will appear as time goes on and the creative mind thinks of other marketing twists.

The latest trends in article directory sites are to incorporate all the previous benefits and then build in an affiliate program with multi products and make the whole thing viral. This takes the traditional article marketing to a whole new level.

Traditional article marketing was primarily a tool to drive visitors to a website through a link and improve search engine rankings by means of that link. This new trend will now see the directory site as the target site to drive the visitors to. When these directory sites have so many revenue streams, why wouldn’t a person join in the collective efforts of many to promote it?

What does the future hold for article marketing and directory sites? I believe that as these new trends continue, we will see the industry develop with more web2 similarities and functionalities. In a more community driven platform, people will develop topical areas of interest for groups of like minded people to be able to gather and discuss their interests. Their will also be the inclusion of “video articles”, where the article will be presented in video format.

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