Traffic - One Word at a Time

by Ray Burton

We all want traffic to our websites and it’s not rocket science to know that without it we are doom to failure if the business is solely internet based. However some would think that it is rocket science trying to figure out how to get said website traffic.

Well sit back and get ready for a revelation. It takes the work of words. Words are what drive traffic because people read and listen to words on websites. This may all sound a bit basic, but it must be the foundation of our marketing efforts rather than the links, dollars and lists.

Think of it in terms of human relations. What makes you want to see someone? Because you heard or read something about them that you considered of value and drew you to them. Whether it be personal or business. What would make you continue in a relationship with them? Whether the words you heard proved to be reliable and attractive.

It’s the same with website marketing. Whether you’re writing an article, blog, press release or text on a banner, one word at a time you build a relationship that you can develop to a mutually profitable end. If they value you’re words they may just come to value you and your products or service.

They may buy your product, join your list or any number of things. The result of that relationship will be, you guessed it – more words. These words are key because they are your customers words about you.

Take care of the words you speak and your journey on the road of customer and personal relations will blossom and flourish. Neglect them and your road will be full of pains and difficulties.

In addition to the words you speak, pay careful attention to what you hear. Are you able to provide more or improved quality in the relationship, by responding to the feedback you’re hearing? 

Success is about filling a need, requiring the essential ingredient of action. You need to understand what people want and decide whether it's economically and viably possible to respond. Guess how you find out what the need is? Ask them! Again words. You can do this with a form on your site, mail your list if you have one or use a survey company.

The final word on words, is to know when its time for the final word. Don’t over use words either in text or conversation and people will appreciate you are also willing to listen. This article is now 440 words which is ideal, so I’ll make this the last word!

Ray's Recommendations in for Generating Traffic by Article Marketing