Social Bookmarking: What's The Big Deal?
by: Jennifer Green
Although social bookmarking might be something you've only just come across, it has in fact been around for a
few years. It's certainly getting more popular every day, and has taken off in a big way very recently. If you're
involved in Internet marketing, it's also a great way to help generate traffic and page rank to your site. So the
sooner you learn about it, the quicker your Internet business can benefit.
Put simply, social bookmarking is simply a way of saving your favorite URLs online. You probably already have a
"Favorites" folder on your computer. Well, social bookmarking is just an online version of that. The main
difference is that your social bookmarking favorites are publicly available for anyone to see. So, the big question
is - how can this benefit your business?
If you do a Google search you'll soon come up with a list of the most popular social bookmarking websites. Take a
look at http://del.icio.us, which is one of the most popular. All you need to do, once
you've joined the social bookmarking site, is to start adding your URLs. With each URL you also add a list of
tags, or keywords, so that people know what that URL is all about. So if you've bookmarked a site about dogs,
for example, then make sure you use the word "dogs" as one of the tags.
You can also choose whether to make the listing public or private. Use a public listing if it's a website you want
other people to find, such as your own website. A public listing will also show other information such as who
created the bookmark, when, and give an indication of how popular that particular keyword is on the site. But you
can use the private setting for other URLs that you know you will want to access while you're traveling around, and
don't have access to your home computer.
In some ways, then, a social bookmarking site is like a search engine, except that it only searches entries on its
database. But the good part about that is that only sites that other people recommend will be listed. It's easy to
find a list of sites on any topic you might be interested in. Type in dogs, for example, and you'll see sites that
other people have recommended.
For Internet marketing purposes, then, you would add your website to you social bookmarking account, pick your main
keywords and use them as tags, and potentially generate traffic to your site. Another idea would be to have a link
to your social bookmarking account from your blog page, so that people can see a frequently updated list of your
recommended websites about that topic. You also get a backlink from the social bookmarking site to your website,
which helps to boost your popularity in the eyes of the search engines.
For optimal results, you should open as many accounts on different social bookmarking sites as you can. The only
problem is that posting your website to these accounts can be come very tedious. Especially if you have a large
number of websites or if you are adding the bookmark to a large number of accounts.
Recently a new Wordpress plugin has been released to eliminate some of this tedious work. It can automatically add
bookmarks to all of your bookmarking accounts hands free. It is a great time saving tool that I highly recommend to
anyone who wants to take advantage of social bookmarking without spending hours bookmarking their pages manually.
Check it out here http://www.autosocialposter.com
Social bookmarking is only in its infancy, and will probably develop in ways that nobody has even imagined yet. In
the meantime, there's no doubt it's a great way to get traffic to your websites, so what are you waiting
for?
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About The Author
Online marketer Jennifer Green has fast become an expert on the benefits of blogging and social
bookmarking. If you are looking for an automated bookmarking solution for your blogs, check out
http://www.autosocialposter.com.
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