Social Bookmarking:
What's The Big Deal?
by: Jennifer Green
Although social bookmarking might be something you've only
just come across, it has in fact been around for a few years.
It's certainly getting more popular every day, and has taken
off in a big way very recently. If you're involved in Internet
marketing, it's also a great way to help generate traffic and
page rank to your site. So the sooner you learn about it, the
quicker your Internet business can benefit.
Put simply, social bookmarking is simply a way of saving your
favorite URLs online. You probably already have a "Favorites"
folder on your computer. Well, social bookmarking is just an
online version of that. The main difference is that your social
bookmarking favorites are publicly available for anyone to see.
So, the big question is - how can this benefit your
business?
If you do a Google search you'll soon come up with a list of
the most popular social bookmarking websites. Take a look at
http://del.icio.us, which is
one of the most popular. All you need to do, once you've
joined the social bookmarking site, is to start adding your
URLs. With each URL you also add a list of tags, or
keywords, so that people know what that URL is all about. So
if you've bookmarked a site about dogs, for example, then
make sure you use the word "dogs" as one of the tags.
You can also choose whether to make the listing public or
private. Use a public listing if it's a website you want other
people to find, such as your own website. A public listing will
also show other information such as who created the bookmark,
when, and give an indication of how popular that particular
keyword is on the site. But you can use the private setting for
other URLs that you know you will want to access while you're
traveling around, and don't have access to your home
computer.
In some ways, then, a social bookmarking site is like a search
engine, except that it only searches entries on its database.
But the good part about that is that only sites that other
people recommend will be listed. It's easy to find a list of
sites on any topic you might be interested in. Type in dogs,
for example, and you'll see sites that other people have
recommended.
For Internet marketing purposes, then, you would add your
website to you social bookmarking account, pick your main
keywords and use them as tags, and potentially generate traffic
to your site. Another idea would be to have a link to your
social bookmarking account from your blog page, so that people
can see a frequently updated list of your recommended websites
about that topic. You also get a backlink from the social
bookmarking site to your website, which helps to boost your
popularity in the eyes of the search engines.
For optimal results, you should open as many accounts on
different social bookmarking sites as you can. The only problem
is that posting your website to these accounts can be come very
tedious. Especially if you have a large number of websites or
if you are adding the bookmark to a large number of
accounts.
Recently a new Wordpress plugin has been released to eliminate
some of this tedious work. It can automatically add bookmarks
to all of your bookmarking accounts hands free. It is a great
time saving tool that I highly recommend to anyone who wants to
take advantage of social bookmarking without spending hours
bookmarking their pages manually. Check it out here
http://www.autosocialposter.com
Social bookmarking is only in its infancy, and will probably
develop in ways that nobody has even imagined yet. In the
meantime, there's no doubt it's a great way to get traffic to
your websites, so what are you waiting for?
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About The Author
Online marketer Jennifer Green has fast
become an expert on the benefits of
blogging and social bookmarking. If you are
looking for an automated bookmarking
solution for your blogs, check out
http://www.autosocialposter.com.
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