Does Ezine Advertising
Work?
by: Homer Farey
The straight answer is YES. It does work but not in the way
that a lot of people try to make you think.
If you think that you can put an advert in a newsletter or
ezine and sit back and watch the orders and the money come
rolling in, you are in for a bitter disappointment. It just
does not work like that.
Purchasing an advert is just the same as purchasing any other
business commodity. You purchase it in the expectation of
making a profit.
In business you can’t expect to purchase goods for $20.00 and
then resell them for $2020.00 that kind of mark-up just does
not exist in the real world. Why do people think that they
should get that type of profit from an advert?
Answer: Because of all the hype surrounding the advertising
business. If you are told something often enough, you are
inclined to start to believe it. The trouble is that the people
putting out all this hype have started to believe it
themselves.
Let us look at it logically. It is all about percentages. An
ezine has a certain number of readers. A percentage of them
will read your advert. A smaller percentage will reply to your
advert and another smaller percent will buy your product.
Now let’s look at it in numbers. We decide to place an advert
in an ezine that has 20,000 names and addresses on its list. A
small percentage, perhaps 5% will not even read the newsletter.
For one reason or another they will just delete it without even
opening it. That leaves us with 19000 readers.
A large percentage will skim through your ad’ but will not be
interested in what you are saying at that time. Perhaps 85%.
That leaves us with just 2850 members of the list who are
interested in your offer. If your offer is a good one, about
10% of these will be interested enough to click on your link to
learn more about you and what benefit they will receive by
accepting your offer. That leaves 285 readers.
Perhaps 1% of these will accept your offer and make a purchase.
How many actual sales can we expect from this mythical list of
20,000 names? Answer: 2.85. Let’s round it up to 3 people who
actually purchase your product.
If the advert cost you $25.00 and you are selling something
like an e-book valued at $29.99, You have a return of $89.97
from an outlay of $25.00 leaving you with a profit of $64.97.
You have made a profit of over two and a half times the cost of
the advert. 250% is not a bad mark up.
As I said earlier, it is all about numbers and percentages.
What I have just described is an actual scenario of an advert
that I placed a week or two ago. It was in a ‘top spot’ ad’ at
the top of the page that cost me $25.00. The only difference is
that I was selling an item valued at $39.99 and I made two
sales. A mark up of well over 200%
With a less expensive item you may make more sales from your
advert but don’t expect to have thousands of potential
customers pounding on your door desperately wanting to buy.
When I placed my advert in the ezine, I also placed it in nine
other ezines as well. It cost me altogether $290.00 and I ended
up with a return of $973.00 A profit of $683.00. Again well
over the 200% mark.
The numbers on the email lists varied between 6000 and 23000
and I estimate that overall I can gurantee a profit of at least
2 times my outlay every time tha I use these particular
ezines.
I use various other methods of promoting my products but ezine
advertising is the only one that I know that I can rely on to
make a decent profit every time that I place an advert.
If you are very selective of the e-zines that you advertise in,
it’s quality that you are looking for, not quantity. You should
soon have a list of a dozen or more e-zines and newsletters
that you can be sure will make you a profit every time that you
use them.
The more times that someone sees your advert, the more likely
he or she is likely to buy. So once you have found ezines that
work for you, keep on using them time and again. Profit is what
we are after.
Copyright (c) 2006 Homer Farey
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About The Author
Homer Farey sells and gives away software
and e-books on line. He is also a member of
a number of affiliate programs that he
joined when he first came onto the net. He
finds them too lucrative to even think of
giving them up. If you would like to know
where he gets the freebies that he gives
away, Take a look by clicking here:
http://www.runurl.com/xx.php?2ld
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